Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
Marketing's top five Jubilee initiatives
08 May 2012 | by John Reynolds
As the Queen's Diamond Jubilee approaches, brands are trying to outdo each other by celebrating
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
was so drawn in by a car ad. I could question why the A5 was chosen over the other models - the A3 ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
and instead focus on cross-car leadership, with Qashqai and Juke. That has been supported by other 'halo ...
Anthony Hilton: Bahrain F1 sponsors on a crash course
19 Apr 2012 | by Anthony Hilton
, one would have thought the mobile company, and the other major international sponsors of Formula 1 ...
Honda seeks social media agency to create 'fun' online presence
12 Apr 2012 | by Sara Luker
be spoken to . The chosen agency will work with Berry and others in the core business areas of customer ...
Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing
05 Apr 2012 | by Ben Hall
The amateur footage and ad for the toddler's parents' dance supplies store, has now been viewed 9.6 million times since it was posted in the middle of March. Two-year-old Stokkebroe has since had a dancing shoe in the store named after him, with more videos his other routines gaining around 100 ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
. 'We need to build up other virtues, including the quality of our communication, from the paper we ...
CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys
04 Apr 2012 | by Simon S Kershaw
In the "bush" (countryside to the likes of you and me), the vehicular profile was dominated by crew-cab 4x4s. But in the cities and burbs, it seemed every other car was a white saloon with a Japanese, Korean or Thai badge. Is the preponderance of a snow-coloured finish a defence against ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
