'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
and is now looking forward to launching a brand next year and advising others on start-ups and branding ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
the freedom from corporate constraints has lured others out of permanent jobs. Interims as guides So why ... ) in full-time work,' she adds. However, other experts point out that interims are often hired via ...
Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
. It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
on year, to $78m ( 50m). Kellogg said Twaddell has left to pursue other opportunities. He joined ...
Ben & Jerry's urges brands to follow 'values-led' approach
29 May 2012 | by Nicola Clark
and these values lead to decisions others would deem too risky. There are instances, such as our support ...
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
. With increased concern over the economy, other issues that were once important to teens are no longer such a ... are in other ways more positive and upbeat than they have ever been and these are views marketers could profit ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
. Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...
Britvic J2O 'cats and dogs' by BBH
22 May 2012
drink that you can consume while others drink alcohol.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
