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Cup, match." He added: "The other key resonance for me is around authenticity. The Capital One Cup ... went through the recession, we pulled back quite heavily on marketing as many others did. Having ...
The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...visitors a year. Indeed, other mass-market entrants include Google and Microsoft. The latter is engaging ... the sponsorship come about? We developed this idea a couple of years ago, leading out of other successful ...
UM International picked up the business following a review handled through the AAR . It is believed that the other agencies involved in the process were Mindshare and Starcom. UM International will work with Ernst Young on its global communications planning, as well as providing full media buying ...
The sports manufacturing giant has also put leather goods retailer Cole Haan on the block. Nike bought Umbro in October 2007 for 285m when it wanted to strengthen its presence in the football market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ...
, and share their photographic experiences with us and other followers." A spokeswoman said the brand might ...
s device, and can track browser interactions, retain log-in details and other preferences relating to a ... the UK out of step with Brussels, and most other EU states", rather than if individual websites ...
National station Absolute Radio launched digital brand Absolute Radio 60s to complement its other
Neil Dawson, the executive creative director of BETC London, said: "Doomed Planet" is designed specifically for the cinema so no other medium does it justice. So i would urge anyone watching it on their computer to wear headphones." The commercial was shot by Stephen Johnson at MJZ, with music was written ...
platforms. We won t do anything other than use those platforms, but we do believe we need to be clear about ...
than double its current circulation. But the NME website and its other brand offshoots ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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