'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
and is now looking forward to launching a brand next year and advising others on start-ups and branding ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
the freedom from corporate constraints has lured others out of permanent jobs. Interims as guides So why ... ) in full-time work,' she adds. However, other experts point out that interims are often hired via ...
Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
, and share their photographic experiences with us and other followers." A spokeswoman said the brand might ...
Hit or miss? Google under fire again over data harvesting by Street View cars
01 Jun 2012
, photos and other personal data from WiFi networks as they roamed the streets.
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
The research director of a media agency once explained away statistics showing that a growing number of teenagers have dumped a 'significant other' via text message, as evidence that young people were 'embracing new platforms to better communicate'. In the Facebook era, where the ups and downs ...
BlackBerry maker confirms 'significant' job cuts amid review
30 May 2012 | by Matthew Chapman
-ups with other businesses.
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'. The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...
Hanover scoops IT lobbying campaign from McKesson UK
29 May 2012 | by Hannah Crown
for IT providers to supply services at all levels of the NHS as long as they are compatible with each other ...
Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
, to "set an example" to others offered so-called fat-cat payments. Follow Nick Batten on Twitter ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
? Global research Understanding how these devices are being used, how they complement each other ... other groups. Sixty nine percent of tablet owners had shopped via their device in the last 30 days ... these activities. Smartphones on the other hand are used for planning, with purchases most often made in the home ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
