'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
and is now looking forward to launching a brand next year and advising others on start-ups and branding ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
the freedom from corporate constraints has lured others out of permanent jobs. Interims as guides So why ... ) in full-time work,' she adds. However, other experts point out that interims are often hired via ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ... with Facebook. How will Zuckerberg's controlling interest effect Facebook s future when there are other ... with that! And I m perfectly happy to work with them...and others in this. Virgin Media needs to acquire ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
other online advertising. Wang refused to break down revenues and declined to comment on pricings ...
We'll call you: Everything Everywhere
09 May 2012
will it be available in other regions? Orange That's available in Bristol as well - there will be two trial areas ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
ahead of the other. If NFC technology is not there, so that you can hardly use it in any outlets, you ll ...
Stuart Jackson: Turning up the volume
03 May 2012 | by Sara Luker
the other side with a more focused and sharper team.' The streamlining is the culmination of the 2010 ... on the other side of the divide in his younger days. 'I always wanted to be a journalist - I loved ...
T-Mobile launches Jubilee ad with Harry Hill and David Dickinson
02 May 2012 | by John Reynolds
of other brands, including the Co-op and a number of food brands have undertaken activity linked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
