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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

limited space where they don't challenge other functions with news from the world of customers, this can ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

treatment to other territories.Where brand development is light: - Study the advertising and promotion ... sore spot. - Outline this plan in detail to the division manager. - Prepare sales helps and all other ...

Apple cements most valuable brand status as UK's giants slide

brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Twitter boss: UK brands 'driving ad innovation'

other online advertising. Wang refused to break down revenues and declined to comment on pricings ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

by others. And from where I sit looking across all three sides of the industry I think we may ...

ISBA president Woods: Marketers must shape online regulation

, Woods claimed the company will be measuring the impact of its sponsorship via means other than "the ...

Editor's Comment: Brands face a tough social-media choice

? If they are looking for a site with mass appeal other than Facebook, brands could opt for Google+, social media ... , in other words. Payment apps from Starbucks and PizzaExpress are a start, but until more retailers enable ...

All About ... The EU Cookie Law

to get informed consent about the use of cookies (and other technologies) to store and process ... an "opt-in" regime where consumers have to click on a pop-up to allow cookies (or other technologies ... of cookies and other technologies so that you know what you're working with or what is dropped on your site ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

it can also be reassigned by subtle changes to the ideas of others, and ideas with no natural owner ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.