23 May 2012
| by Loulla-Mae Eleftheriou-Smith
channels.
Evian is currently running a strategic outdoor campaign that targets specific occasions ...
and Evian ambassador Maria Sharapova, in an outdoor campaign to promote Evian's position as an official ...
into the water market. It is being supported by a two-month long outdoor push.
Follow Loulla-Mae Eleftheriou ...
22 May 2012
| by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...to perform a celebratory Mexican wave.
A targeted outdoor campaign, which was bought with Posterscope ...
in the heart of London through our outdoor plan and in the buzz of conversation online."
At Work Club, which produced the outdoor ads, the creatives were Ben Mooge and Andy Sandoz, and the strategist was Paddy ...
22 May 2012
| by Maisie McCabe
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal...Throughout the summer, Ocean Outdoor will show TalkSport-curated sports bulletins on its network ...
into text by the TalkSport news team and visualised on Ocean Outdoor's screens, including the new Eastern ...
, the free Sport print magazine and digital out of home.
Other outdoor media owners already display news ...
22 May 2012
| by Sara Kimberley
media, outdoor and will launch in cinemas from Friday.
The ad will promote Wispa's bitesize addition ...
22 May 2012
| by Noelle McElhatton
, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...
18 May 2012
| by Sarah Johnson
Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look...Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how ...
going to be as big for outdoor as the industry is hoping, Baker said: "It s going to be big. There is a ...
18 May 2012
| by Sara Kimberley
without a pitch last month. The drive will span across outdoor, social media, radio, digital ...
17 May 2012
| by Maisie McCabe
four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad ...
17 May 2012
| by Maisie McCabe
Ocean Outdoor, the digital and large format outdoor media owner, has changed ownership following a...of potential suitors LDC Capital has purchased Ocean Outdoor from its early stage investors Smedvig Capital and others.
Smedvig Capital had been a shareholder in Ocean Outdoor since May 2008 when it made a 5.5m ...
. The deal means Ocean Outdoor will continue to be run as an independent business and its management team ...
17 May 2012
| by Ilicco Elia, LBi
beyond the app you built, and consider how it integrates with billing, how it works with outdoor and how ...