Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
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DHL 'speed of yellow' by 180 Amsterdam
29 May 2012
The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
media, outdoor and will launch in cinemas from Friday. The ad will promote Wispa's bitesize addition ...
Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics
18 May 2012 | by Sarah Johnson
Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look...Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how ... going to be as big for outdoor as the industry is hoping, Baker said: "It s going to be big. There is a ...
Corsodyl 'ignore' by Grey London
09 May 2012
The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss. The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink. ...
NCDV 'drag him away' by JWT London
09 May 2012
The digital outdoor ad shows a man shouting at a woman. Passers-by are encouraged to get involved by dragging the man to a different screen and away from the woman using their mobile phones. The work was created by Hugh Todd and Adam Scholes, and directed by Samuel Abrahams through Smuggler. ...
Intel pushes Ultrabook with biggest campaign for a decade
01 May 2012 | by Matthew Chapman
executions will be supported by outdoor, online, mobile and in-store activity, representing the largest media ... of decisions, which is designed to educate them about Ultrabook s product features along the way. Outdoor ...
Old Spice 'believe in your smellf' by Wieden & Kennedy Portland
25 Apr 2012
believing in his "smellf". The campaign is running across TV, digital, press and outdoor. The TV work ...
Brand USA features Johnny Cash's daughter in first global ads
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The 'Land of dreams' campaign by JWT New York, features a TV ad supported by digital, outdoor and print activity. It breaks on 1 May in the UK, Japan and Canada, and runs for three months with a media spend of $12.3m ( 7.6m). The creative features American musician Rosanne Cash performing 'Land ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
