Trading places: this week's people moves
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Atkinson , formerly group sales director at Clear Channel Outdoor , is to join the US-based mobile ad ...
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Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign...Photographed in Mexico, the campaign created by Beattie McGuinness Bungay focuses on its "bucket serve" in a bid to place sociability and sharing with friends at the heart of the brand. Launching this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
will be multinational.' The campaign rolled out on 1 February and was supported by print, online and outdoor activity ...
Is outdoor trading dated?
31 May 2012
Anyone who has been holding their breath in anticipation of Postar 2 - an upgrade to the outdoor ... patterns of every conceivable form of outdoor advertising. Previous research has focused just on the sector ... on panels. This is hardly a new desire - but will it work? In UK outdoor, two buying points (and Posterscope ...
Things we like
31 May 2012
for publishers seeking to make a return on digital. Experimentation in outdoor Whoever said that the outdoor industry wasn't creative? Kinetic and JCDecaux have proven otherwise with a large-scale near field technology trial in Reading to test consumer engagement with outdoor ads via their mobile phones. Thirteen ...
Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural village, while enjoying a Richmond Ham sandwich. The farmer proclaims the benefits of natural ingredients ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
Heathrow creates 'royal runway' for Diamond Jubilee
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
The flag has been created by outdoor agency Curb and spans 540 square metres, measuring 30 metres in height. It marks the first time an image has been painted on Heathrow's airfield. It is positioned next to the northern runway so passengers can see the image as their flights land. Red carpets ...
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
showing off their skills at an outdoor festival, while Calvin Harris plays his 'Let's go' single ...
Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range . The first lines to be upgraded ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
