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Steve Atkinson joins mobile network AdMaxim

Steve Atkinson, formerly group sales director at Clear Channel Outdoor, is to join the US...resigned from Clear Channel Outdoor in November 2011 . He joined as group sales director in September 2008 ... at Titan Outdoor (now part of JCDecaux) from July 2006. He has also worked at Daily Mail publisher ...

DHL 'speed of yellow' by 180 Amsterdam

The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...

Aurasma head Martina King departs amid HP turmoil

. Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising ...

Pepsi Max unites football and music stars in Facebook app

showing off their skills at an outdoor festival, while Calvin Harris plays his 'Let's go' single ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

finds you.' THE CAMPAIGN Internet Explorer 9: online, TV and outdoor Microsoft launched ...

Danone ramps up marketing for Evian and Volvic brands

channels. Evian is currently running a strategic outdoor campaign that targets specific occasions ... and Evian ambassador Maria Sharapova, in an outdoor campaign to promote Evian's position as an official ... into the water market. It is being supported by a two-month long outdoor push. Follow Loulla-Mae Eleftheriou ...

A Continuous Conversation

beyond the app you built, and consider how it integrates with billing, how it works with outdoor and how ...

Hub Digital Networks launches into digital out of home sector

Out of Home and Titan Outdoor. Amscreen acquired Digicom in August 2011. Amscreen manages ... interactivity, engagement and cut-through. According to Q1 figures released by the Outdoor Media Centre, digital now makes up 16.7% of all outdoor revenue. ...

Pepsi launches 'crowd surfing' football game for Xbox Live

The mini-game forms part of Pepsi Max's Max It! campaign, and is based on the TV ad which shows star footballers , including Lionel Messi and Didier Drogba, showing off their skills at an outdoor festival. The game on Xbox Live comprises of three levels, where users select an avatar and take on Pepsi ...

NCDV 'drag him away' by JWT London

The digital outdoor ad shows a man shouting at a woman. Passers-by are encouraged to get involved by dragging the man to a different screen and away from the woman using their mobile phones. The work was created by Hugh Todd and Adam Scholes, and directed by Samuel Abrahams through Smuggler. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.