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Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

for global media properties, such as CNN, airport outdoor media and Eurosport. Although the appointment ...

Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Atkinson , formerly group sales director at Clear Channel Outdoor , is to join the US-based mobile ad ...

Media Bitch's Diary 31 May

31 May 2012 | by Media Bitch

with CBS Outdoor and gets down and dirty with Viacom and MTV....God save the Queen Well my little patriotic types, looks like some of you are getting ready for Her Majesty's 60th anniversary on the throne then. It certainly looks like it over at CBS Outdoor towers, where they have been breaking out the tea and scones all week it seems. Today Bitch hears ...

Emery joins judges for Media Awards

31 May 2012 | by Katherine Levy

for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year. Emery ...

DHL 'speed of yellow' by 180 Amsterdam

29 May 2012

The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...

Missing People asks viewers to pick up the phone

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...

AMV's Paul Brazier to chair Campaign Big Awards jury

24 May 2012 | by Ian Darby

Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...to perform a celebratory Mexican wave. A targeted outdoor campaign, which was bought with Posterscope ... in the heart of London through our outdoor plan and in the buzz of conversation online." At Work Club, which produced the outdoor ads, the creatives were Ben Mooge and Andy Sandoz, and the strategist was Paddy ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

beyond the app you built, and consider how it integrates with billing, how it works with outdoor and how ...

Marmite 'Ma'amite' by DDB UK

16 May 2012

The nationwide outdoor campaign plays on the "love it or hate it" positioning with the Queen s favourite corgi dogs. The work changes "Marmite" to "Ma amite" and altered the well-known label to include a Union Jack and crown, with the wording around the bottom of the jar reading: "Toasting the Queen ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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