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Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

for global media properties, such as CNN, airport outdoor media and Eurosport. Although the appointment ...

Emery joins judges for Media Awards

31 May 2012 | by Katherine Levy

for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year. Emery ...

Old El Paso kicks off £25m global ad review

31 May 2012 | by Anne Cassidy

an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising ... . As part of the campaign, Work Club, an Old El Paso roster agency, produced the outdoor ads. In the past ...

Is outdoor trading dated?

31 May 2012

Anyone who has been holding their breath in anticipation of Postar 2 - an upgrade to the outdoor ... patterns of every conceivable form of outdoor advertising. Previous research has focused just on the sector ... on panels. This is hardly a new desire - but will it work? In UK outdoor, two buying points (and Posterscope ...

Things we like

31 May 2012

for publishers seeking to make a return on digital. Experimentation in outdoor Whoever said that the outdoor industry wasn't creative? Kinetic and JCDecaux have proven otherwise with a large-scale near field technology trial in Reading to test consumer engagement with outdoor ads via their mobile phones. Thirteen ...

Missing People asks viewers to pick up the phone

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...

AMV's Paul Brazier to chair Campaign Big Awards jury

24 May 2012 | by Ian Darby

Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...

Double Standards - 'Out-of-home and mobile will be great partners'

24 May 2012

the best out of both, two outdoor specialists say....GRANT BRANFOOT SALES DIRECTOR, OUTDOOR PLUS - 2012 was predicted to be the year of the mobile. Have you witnessed an uplift in the link between outdoor and mobile engagement? There has been ... is that it hasn't happened as fast as the industry might have liked. The future of the outdoor industry certainly ...

Things we like

24 May 2012

. In a deal with Ocean Outdoor, live talkSPORT sports bulletins will be simultaneously displayed through text broadcasts on Ocean Outdoor's digital sites throughout the summer, so sports fans can be kept up ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...to perform a celebratory Mexican wave. A targeted outdoor campaign, which was bought with Posterscope ... in the heart of London through our outdoor plan and in the buzz of conversation online." At Work Club, which produced the outdoor ads, the creatives were Ben Mooge and Andy Sandoz, and the strategist was Paddy ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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