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Till now, the weekly has been focusing its brand communication on three key cities - Mumbai, Delhi and Bengaluru (with Pune being included in the last brand campaign) using outdoor and print as media vehicles. It was observed that a large part of the Indian audience still remained untapped. Suprio Guha Thakurta, managing ...
The print and outdoor campaign have been designed by the Singapore subsidiary of theIdeaWorks, a Delhi based communication design firm. To leverage the strategic timing of the night Grand Prix, the campaign went live in early September, covering over 200 bus shelters, windows of Singapore Metro trains ...
returns to STAR from News Outdoor India, where he served as the company's managing director. Prior to that ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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