31 May 2012
| by Mark Banham
, gets charitable with Viacom, feels the Jubilee spirit with CBS Outdoor and Grazia, and goes to Smooth
31 May 2012
| by Media Bitch
with CBS Outdoor and gets down and dirty with Viacom and MTV....God save the Queen
Well my little patriotic types, looks like some of you are getting ready for Her Majesty's 60th anniversary on the throne then. It certainly looks like it over at CBS Outdoor towers, where they have been breaking out the tea and scones all week it seems.
Today Bitch hears ...
31 May 2012
| by Maisie McCabe
Steve Atkinson, formerly group sales director at Clear Channel Outdoor, is to join the US...resigned from Clear Channel Outdoor in November 2011 . He joined as group sales director in September 2008 ...
at Titan Outdoor (now part of JCDecaux) from July 2006.
He has also worked at Daily Mail publisher ...
25 May 2012
| by Nick Batten
channels including TV, press, outdoor, display and email.
Follow Nick Batten on Twitter @NickBatten2 ...
25 May 2012
| by Maisie McCabe
great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
22 May 2012
| by Maisie McCabe
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal...Throughout the summer, Ocean Outdoor will show TalkSport-curated sports bulletins on its network ...
into text by the TalkSport news team and visualised on Ocean Outdoor's screens, including the new Eastern ...
, the free Sport print magazine and digital out of home.
Other outdoor media owners already display news ...
18 May 2012
| by Sarah Johnson
Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look...Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how ...
going to be as big for outdoor as the industry is hoping, Baker said: "It s going to be big. There is a ...
17 May 2012
| by Maisie McCabe
Ocean Outdoor, the digital and large format outdoor media owner, has changed ownership following a...of potential suitors LDC Capital has purchased Ocean Outdoor from its early stage investors Smedvig Capital and others.
Smedvig Capital had been a shareholder in Ocean Outdoor since May 2008 when it made a 5.5m ...
. The deal means Ocean Outdoor will continue to be run as an independent business and its management team ...
16 May 2012
| by Nick Batten
Out of Home and Titan Outdoor. Amscreen acquired Digicom in August 2011.
Amscreen manages ...
interactivity, engagement and cut-through. According to Q1 figures released by the Outdoor Media Centre, digital now makes up 16.7% of all outdoor revenue. ...
14 May 2012
| by Nick Batten
By partnering up with brain imaging research company, Neuro Insights, Eye claims to have measured the brain activity of consumers in different out of home environments to create the first neuro imaging study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ...