ATOC 'magic railcards' by The Red Brick Road
15 May 2012
, this is the first iteration of a brand campaign that will run for the next three years across outdoor, online ...
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Center Parcs TV ad banned
16 May 2012 | by John Reynolds
The TV ad, created by Beattie McGuinness Bungay, aired on 23 January. It showed families taking part in outdoor activities and included a voiceover that said: "What would you like your children to inherit? A house? A clock? The family silver? Or something a little more valuable? The on-screen text ...
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by CHI Partners on a pro-bono basis, is called 'Tomorrow' and features press, outdoor and digital activity. It launches next week. The charity works with 13-30 year olds who have struggled with school, been in care, are long-term unemployed or have been in trouble ...
Heathrow launches campaign reassuring passengers of smooth Olympic run
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
through the airport. The campaign, created by Masius, features outdoor and digital outdoor work across ...
Eye releases study on neuro effects of outdoor media
14 May 2012 | by Nick Batten
By partnering up with brain imaging research company, Neuro Insights, Eye claims to have measured the brain activity of consumers in different out of home environments to create the first neuro imaging study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ...
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
, the funding will end in October this year. Jones will feature in an outdoor campaign on UK buses from today ...
Smooth Radio to launch 'Feed Your Soul' campaign
11 May 2012 | by Maisie McCabe
. In addition to the 48-sheet and six-sheet outdoor campaign in Birmingham and Manchester, which have been ... ." In addition to the 'Feed Your Soul' tagline and the Smooth logo, the outdoor ads feature the names of artists ...
Pepsi launches 'crowd surfing' football game for Xbox Live
11 May 2012 | by Sarah Shearman
The mini-game forms part of Pepsi Max's Max It! campaign, and is based on the TV ad which shows star footballers , including Lionel Messi and Didier Drogba, showing off their skills at an outdoor festival. The game on Xbox Live comprises of three levels, where users select an avatar and take on Pepsi ...
Kaspersky hands global ad account to McCann London
10 May 2012 | by Anne Cassidy
display, online video, social media, print and outdoor. Recent Kaspersky activity has used the martial ...
JCDecaux's revenue rises 6.6% boosted by UK transport division
10 May 2012 | by Maisie McCabe
week Clear Channel reported global outdoor revenues of $651.3m in Q1 2012 , up just 0.2% year on year, while CBS Outdoor reported revenues of $416m, up 1%. The decline in JCDecaux's reported billboard revenues was mirrored at Clear Channel Outdoor, which said decreases in billboard revenues in the UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
