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Corona Extra embarks on heavyweight outdoor and digital drive

01 Jun 2012 | by Gemma Charles

Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign...Photographed in Mexico, the campaign created by Beattie McGuinness Bungay focuses on its "bucket serve" in a bid to place sociability and sharing with friends at the heart of the brand. Launching this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year ...

Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

for global media properties, such as CNN, airport outdoor media and Eurosport. Although the appointment ...

Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Atkinson , formerly group sales director at Clear Channel Outdoor , is to join the US-based mobile ad ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase...of the purchase process. Groups most responsive to OOH Source: Outdoor Media Centre A quick ... of that encounter, including any resulting feelings and actions taken. Outdoor scored second highest of the media ... ).The all-category average was just over six times. Share of media encounters Source: Outdoor ...

Out and About 31 May

31 May 2012 | by Mark Banham

, gets charitable with Viacom, feels the Jubilee spirit with CBS Outdoor and Grazia, and goes to Smooth

Media Bitch's Diary 31 May

31 May 2012 | by Media Bitch

with CBS Outdoor and gets down and dirty with Viacom and MTV....God save the Queen Well my little patriotic types, looks like some of you are getting ready for Her Majesty's 60th anniversary on the throne then. It certainly looks like it over at CBS Outdoor towers, where they have been breaking out the tea and scones all week it seems. Today Bitch hears ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

will be multinational.' The campaign rolled out on 1 February and was supported by print, online and outdoor activity ...

Emery joins judges for Media Awards

31 May 2012 | by Katherine Levy

for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year. Emery ...

Steve Atkinson joins mobile network AdMaxim

31 May 2012 | by Maisie McCabe

Steve Atkinson, formerly group sales director at Clear Channel Outdoor, is to join the US...resigned from Clear Channel Outdoor in November 2011 . He joined as group sales director in September 2008 ... at Titan Outdoor (now part of JCDecaux) from July 2006. He has also worked at Daily Mail publisher ...

Old El Paso kicks off £25m global ad review

31 May 2012 | by Anne Cassidy

an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising ... . As part of the campaign, Work Club, an Old El Paso roster agency, produced the outdoor ads. In the past ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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