Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...
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Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
. Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising ...
AdConnection challenges media owners to make five minute 'innovation' pitch
05 Mar 2012 | by Nick Batten
, The Economist, Radio Experts, Sky, Open Outdoor, The Daily Telegraph, Specific Media and CBS Outdoor have been ...
'Super Reed' entry wins Reed.co.uk ad contest
16 Jan 2012 | by Daniel Farey-Jones
and outdoor competition. "Super Reed" was shown on television for the first time last night (15 January ...
Regus calls review of its global media account
08 Sep 2011 | by Sophie Maden
outdoor and press. The company has the strapline "work your way" and uses a range of small agencies ...
My Media World: Steve Cox
13 Jul 2011 | by Jeremy King
I have worked in the media since... The mid-1980s, although some reading this some might disagree with the use of the word "worked". I was attracted to this particular role because ... I genuinely believe in the power of the outdoor medium and the airport environment presents a wealth ...
UM London wins Statoil UK activity
08 Jun 2011 | by Oliver Luft
and online. Outdoor advertising will focus on high-impact and premium sites, while digital activity ...
CBS Outdoor and Absolute win Marketing Society Awards
07 Jun 2011 | by Maisie McCabe
CBS Outdoor and Absolute Radio were the only media owners to be honoured at last night's Marketing...Outdoor media owner CBS Outdoor won the award for B2B Marketing for its London Long Copy Challenge ... of the campaign, CBS Outdoor used its own sites on the Tube network, summarising books and films into 15 words ... to design 48-sheets. CBS Outdoor beat a "highly commended" campaign by iShares, the exchange traded funds ...
Marketing Society Awards for Excellence 2011: B2B Marketing
07 Jun 2011
WINNER CBS Outdoor - London Long Copy Challenge...CBS Outdoor created the multimedia London Long Copy Challenge activity to position London ... media and PR to capture the imagination of the creative community, as well as the public. CBS Outdoor ... developed a series of long-copy posters for clients not spending on outdoor advertising. The campaign ...
Ged Weston leaves JCDecaux
18 May 2011 | by Maisie McCabe
Ged Weston, the national sales director at outdoor media owner JCDecaux, has resigned from...Outdoor and Maiden Outdoor, expects to return to the media industry later this year. In June 2010 ... Outdoor's UK assets, which JCDecaux bought in January 2010, and following the departure of Jamie Lindsay ... ." Prior to being promoted to national sales director at Titan Outdoor in October 2008 , following ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
