Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
spenders in print. Meanwhile, the UK s Olympic 2012 is still expected to provide a boost for the outdoor ...
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FitFlop appoints Walker Media to estimated £1.2m media account
21 Mar 2012 | by Maisie McCabe
FitFlop spent 602,000 on media during 2011, according to figures from Ebiquity. However, it is understood that the brand is planning to spend 1.2m on media over the next year. FitFlop's previous media agency was Total Media. The brand's media spend is generally split between press and outdoor and its ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
Social media, needless to say, is not a plainly traded commodity in the vein of TV or outdoor, and that ...
CSR: Golden Square gets green makeover
16 Feb 2012 | by John Owens
and the outdoor signage were relit in green. Stats were found on Warrington's carbon footprint and a petition ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
events such as football. The work has a gently humorous theme. One outdoor execution, for example ... parked, with an eye-catching outdoor campaign featuring internal organs affected by air pollution ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
, and Russ Williams as studio production lead. ( Media Week ) Clear Channel Outdoor has merged its US ... , to the new role of chief executive of Clear Channel Outdoor . ( Media Week ) Channel 4 has appointed ... this year. ( Media Week ) JCDecaux , the outdoor media owner, has appointed News International's head ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
, Lord Sugar's digital out-of-home media owner, has appointed CBS Outdoor's head of marketing Mike ...
Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better
18 Jan 2012 | by Helen Edwards, PPA Business columnist of the year
to be about the great outdoors. So why does it smell like a garage and come staffed by limp souls who look ... -tax losses of 45.7m, for the half-year to 29 October, and debts of 160m. - Blacks - All the outdoor ...
Rosetta Stone reveals new positioning in Christmas marketing push
24 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by MBA, debuts this week and is running across digital and outdoor channels. The campaign marks a shift in strategy from previous campaigns, which have focused on the speed of learning that Rosetta Stone offers customers. Outdoor ads are running currently, while digital ads will launch ...
Sexual imagery in outdoor ad cleared by watchdog
02 Nov 2011 | by Sophie Maden
been rejected by the advertising watchdog, prior to stricter guidelines on imagery in outdoor...on the complaint was made ahead of the ASA introducing tougher guidelines for the use of sexual imagery in outdoor ... 's suitability for outdoor advertising had to be judged separately from its suitability for TV advertising. P G said it was mindful of societal concerns about sexualised imagery in outdoor advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
