Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
in print, outdoor and digital activity. A Civic smartphone app, designed by Nexus/H, allowed potential ...
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Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ...
CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys
04 Apr 2012 | by Simon S Kershaw
the outdoor lifestyle. Perhaps less well known in the UK is that Sydney is Australia s film capital. Put ...
Audi brings 'Vorsprung' position to fore with new TV ad
29 Mar 2012 | by Alex Brownsell
heritage and its historical commitment to 'Vorsprung Durch Technik'." The TV, print, digital and outdoor ...
Suzuki appoints the7stars to £6m media account
24 Feb 2012 | by Maisie McCabe
Interpublic out of home agency IPM for its outdoor planning and buying. The incumbent on the creative ...
Chrysler re-launches with £10m Super Bowl campaign
03 Feb 2012 | by Alex Brownsell
-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct ...
118 118 launches fleet of free cabs for London revellers
14 Dec 2011 | by Sara Kimberley
and outdoor ads will feature in the Metro and on Tube escalator panels to promote the light-hearted gimmick ... advertising, outdoor, digital outdoor and escalator panels, and will highlight the number of people ...
AMV BBDO puts Mercedes on the map in chilling tale
08 Dec 2011 | by Paul Knott and Tim Vance
and outdoor ads. A hash tag enabled dual-screen viewing. This, along with a movie-trailer-style TV spot, led ...
BMW launches Ocean's Two Towers East
28 Nov 2011 | by Daniel Farey-Jones
launched by Ocean Outdoor near Canary Wharf....The digital outdoor screens, which measure five metres wide by 7.5 metres high, went into commercial operation today (28 November). BMW was booked onto all faces of the site for two weeks by outdoor specialist Posterscope and media agency Vizeum. The screens are located on Aspen Way, east ...
Mercedes targets younger audience with 'bold' online film
11 Nov 2011 | by Alex Brownsell
competition to win a C-Class coupe. The online film will be promoted via a TV, print, outdoor and social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
