Lord Coe defends 'world's biggest' McDonald's at Olympic Village
09 Mar 2012 | by John Reynolds
of adiZones, Adidas's new giant outdoor sporting venues. Coe also looked to shed light on some of the most ...
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Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...
McDonald's 'come as you are' BETC Paris
06 Mar 2012
In the French capital, McDonald s and BETC gave passers-by the opportunity to have their photo taken and integrated into the chain's new outdoor print campaign. Participants left with a personalised version of the picture, with their own face on it. The event was filmed and can be viewed at http ...
KFC rolls out 'his and hers' ads for BBQ Rancher burger
14 Feb 2012 | by John Reynolds
in the US last year. TV and outdoor ads by Bartle Bogle Hegarty break this week, with the ad for men ...
Taco Bell 'football derby' by DraftFCB
09 Jan 2012
As the city's footballing rivals prepared to face each other in an FA Cup third-round tie, Taco Bell aimed to provoke their fans. The outdoor campaign featured digital six-sheets and adbikes to reach football supporters in the city centre, travelling to the match and near the grounds. ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
McDonald's 'festive menu 2011' by Leo Burnett
29 Nov 2011
The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...
McDonald's opts for a pedal-powered festive push
29 Nov 2011 | by Sara Kimberley
Stick directed the spot, which is also supported by outdoor and press. OMD handled the media planning ...
Taco Bell supports third store opening with tongue-in-cheek outdoor ads
16 Nov 2011 | by John Reynolds
Bell, which is owned by Yum!, the parent company of Pizza Hut and KFC, is currently running outdoor ...
KFC takes on McDonald's with coffee ads
01 Nov 2011 | by John Reynolds
. The outdoor ads, which will initially run in the Tyne-Tees region of north-east England, will highlight ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
