Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...
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Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
Center Parcs TV ad banned
16 May 2012 | by John Reynolds
The TV ad, created by Beattie McGuinness Bungay, aired on 23 January. It showed families taking part in outdoor activities and included a voiceover that said: "What would you like your children to inherit? A house? A clock? The family silver? Or something a little more valuable? The on-screen text ...
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by CHI Partners on a pro-bono basis, is called 'Tomorrow' and features press, outdoor and digital activity. It launches next week. The charity works with 13-30 year olds who have struggled with school, been in care, are long-term unemployed or have been in trouble ...
Corsodyl 'ignore' by Grey London
09 May 2012
The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss. The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink. ...
NCDV 'drag him away' by JWT London
09 May 2012
The digital outdoor ad shows a man shouting at a woman. Passers-by are encouraged to get involved by dragging the man to a different screen and away from the woman using their mobile phones. The work was created by Hugh Todd and Adam Scholes, and directed by Samuel Abrahams through Smuggler. ...
Skyn condom ads safe after ASA throws out complaints
02 May 2012 | by Matthew Chapman
Condom brand Skyn has escaped an ad ban after receiving a wave of complaints about an outdoor
OMC creates new board membership tier
30 Apr 2012 | by Nick Batten
The Outdoor Media Centre has announced the creation of a new board membership tier, recognising...are Admedia, blowUP, Eye Corp, Ocean Outdoor, Outdoor Plus, and Ubiquitous. These companies reflect a wide ... Male, chairman of the OMC, said: "This is a great step forward as outdoor continues to grow ... , public policy, health and safety, and environment). Council members remain as before: CBS Outdoor ...
London Elects 'how do you like your London?' by WCRS
24 Apr 2012
"How do you like your London?" is aimed at the capital s 5.8 million eligible voters and promotes the election for the Mayor of London and the 25 London Assembly Members. The campaign will run on radio, press, online and outdoor channels. It was created by Gavin Cumine and Andy Parkman, with digital ...
BETC London lands Livingstone's mayoral campaign account
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
BETC has been awarded the account following two outdoor poster campaigns, one of which accused Mayor Boris Johnson of being a "pickpocket" . The appointment was chaired by Tessa Jowell, Labour MP for Dulwich and West Norwood, London. BETC will work on a series of issue-driven ads for the Livingstone ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
