HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...
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Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
finds you.' THE CAMPAIGN Internet Explorer 9: online, TV and outdoor Microsoft launched ...
Kaspersky hands global ad account to McCann London
10 May 2012 | by Anne Cassidy
display, online video, social media, print and outdoor. Recent Kaspersky activity has used the martial ...
Intel pushes Ultrabook with biggest campaign for a decade
01 May 2012 | by Matthew Chapman
executions will be supported by outdoor, online, mobile and in-store activity, representing the largest media ... of decisions, which is designed to educate them about Ultrabook s product features along the way. Outdoor ...
Carphone Warehouse 'waste' by CHI & Partners
23 Apr 2012
The campaign comprises outdoor, online, press and radio activity. Bernard Cribbins voices the radio work to Mike Batt s original Wombles soundtrack and Nick Price created the bespoke illustrations for all print media. ...
Eric Newnham invests in Blis Media
23 Apr 2012 | by Nick Batten
Newnham founded outdoor media company Poster Publicity and went on to become chief executive officer and chairman of Kinetic, the company formed by the merger of Poster Publicity and WPP's Portland. He left Kinetic in January 2011 after announcing that he was taking a break from the industry ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
/sponsorship and retail. Outdoor advertising will become more directly interactive with NFC replacing QR codes ...
Sony Mobile chief Pierre Perron on reviving the brand
28 Mar 2012 | by Matthew Chapman
and outdoor activity, which aims to communicate a 'Made of imagination' positioning to 44m people over the age ...
Microsoft plots fightback against Google Chrome with IE9 activity
27 Mar 2012 | by Sarah Shearman
beautiful web . The campaign, created in-house, will also run online, in cinemas and across outdoor sites ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
