01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
Atkinson , formerly group sales director at Clear Channel Outdoor , is to join the US-based mobile ad ...
31 May 2012
| by Media Bitch
with CBS Outdoor and gets down and dirty with Viacom and MTV....God save the Queen
Well my little patriotic types, looks like some of you are getting ready for Her Majesty's 60th anniversary on the throne then. It certainly looks like it over at CBS Outdoor towers, where they have been breaking out the tea and scones all week it seems.
Today Bitch hears ...
31 May 2012
| by Katherine Levy
for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year.
Emery ...
31 May 2012
Anyone who has been holding their breath in anticipation of Postar 2 - an upgrade to the outdoor ...
patterns of every conceivable form of outdoor advertising. Previous research has focused just on the sector ...
on panels. This is hardly a new desire - but will it work? In UK outdoor, two buying points (and Posterscope ...
29 May 2012
| by John Reynolds
The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising.
The ad features a young male farmer strolling naked through a rural village, while enjoying a Richmond Ham sandwich. The farmer proclaims the benefits of natural ingredients ...
29 May 2012
The activity builds on the brand s partnerships with United and Formula One.
A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
24 May 2012
| by Ian Darby
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels.
For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
22 May 2012
| by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...to perform a celebratory Mexican wave.
A targeted outdoor campaign, which was bought with Posterscope ...
in the heart of London through our outdoor plan and in the buzz of conversation online."
At Work Club, which produced the outdoor ads, the creatives were Ben Mooge and Andy Sandoz, and the strategist was Paddy ...
22 May 2012
| by Sara Kimberley
media, outdoor and will launch in cinemas from Friday.
The ad will promote Wispa's bitesize addition ...
18 May 2012
| by Sarah Johnson
Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look...Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how ...
going to be as big for outdoor as the industry is hoping, Baker said: "It s going to be big. There is a ...