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Ikea releases Corgi-dog holder viral for the Jubilee

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

The viral, created by Lida, shows a Guardsman secretly eating a hot dog out of the flat-pack 'Corgi dog holder'. Although he eats the hot dog with precision, it leaves a tell-tale smear of mustard on his mouth. The viral ends with the line, "Celebrate the Jubilee with the most regal of snacks. One ...

'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

outside the hub of a business. 'My reputation is important to me and I can go into a business ...

The age of the interim marketer

01 Jun 2012 | by David Benady

months. 'They have concentrated on digital marketing but wanted to go above the line, and didn't want a ...

Call for change in handling council reputation at LGcommunications Academy

01 Jun 2012 | by John Owens

candidates on national party lines rather than local issues. He also pointed to drops in calls to his fire ...

Relentless recruits Professor Green as brand ambassador

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Relentless, the Coca-Cola-owned energy drink, is changing the focus of its brand ambassador line

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

to this driver analysis should be selected and designed to provide a line of sight to the business s internal ...

City & Corporate: The Week in the City

01 Jun 2012

whether their senior management understood the impact good reputation had on the bottom line. ...

RBS Group's Andrew Wilson to take client-facing role at WPP

31 May 2012 | by Matt Cartmell

to set up different reporting lines overseen by head of comms and group chief economist Andrew McLaughlin ...

HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

In an in-depth interview about HSBC s new marketing strategy , Clark revealed that the bank is keeping a close eye on customer reaction to its advertising on Facebook. He said: "We worry about stuff that happens which is outside of our control. "There is a lot of chatter about Facebook s privacy policy. We ...

What brands should know about the dark side of Facebook

31 May 2012 | by Nicola Clark

on a fixed-line telephone. While these young consumers represent the future of marketing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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