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Mama Mio 'Get Waisted' by Baber Smith

Mama Mio is launching its first ever through-the-line campaign to help raise money for the beauty

Honey Monster Foods 'Honey Waffles' by Rainey Kelly Campbell Roalfe/Y&R

is instead blamed on the family dog. The spot ends with the mascot whispering the iconic line: "Don t tell ...

Holsten Pils 'George Raft' by Gold Greenlees Trott

Mind you, it was hard to go far wrong given the creative team at Gold Greenlees Trott that created the spots art director Axel Chaldecott and writer Steve Henry who injected so much of his ironic and very British humour into his work. His sharply written scripts juxtaposed the films original lines with new ...

Médecins Sans Frontières 'boy' by McCann Erickson London

Médecins Sans Frontières (MSF) is highlighting the work of its front-line doctors in a new cinema

Heathrow 'better' by Masius London

The ad, by Masius and running on posters, digital and press, focuses on tender moments at airports. One execution depicts a couple reunited after a journey, with the line 180 direct worldwide ... with the line: We re Europe s biggest. That s what makes the world so small . ...

Rubicon 'watermelon' by The Minimart

The Minimart take to sunny Havana, Cuba to showcase the latest flavour in the Rubicon juice line

Anchor 'celebrating 125 years' by CHI & Partners

The 40-second ad features the Anchor cows preparing for Anchor s birthday party by putting on a party with its very own DJ set. The cows make their way to the barn to the soundtrack of Hard to Handle . As the ad finishes we see the Anchor cows outside the barn unfurling a big banner that reads ...

Weetabix 'it's odds on for Weetabix!' by WCRS

The spot begins with a group of horses lining up for a race. With a packed crowd watching on, disaster strikes for the protagonist when he falls at the first fence. ...

Sony Bravia 'balls' by Fallon

The new technology behind the product means that the TVs using it will have brilliant, clear picture quality, something the advertising campaign centres around. Using and bringing to life the line ... of the brightly coloured, ball-covered streets around the "colour like no other" line. ...

Match.com 'accidental duet' by Mother

your own love story' strap line.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.