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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call

lines and consumer helplines. The telephone and how you employ it has to mirror the brands ... representing the greatest opportunity for PR is care lines. This area grew by 100 per cent for us last year, says Osman. The healthcare market has been a primary user of care lines, but now other sectors ...

NEWS: Grayling to cover Europe for Scitor

The Grayling Group has landed a pounds 250,000 pan-European account with corporate on-line...The Grayling Group has landed a pounds 250,000 pan-European account with corporate on-line services provider Scitor. The agency will help promote a range of business-grade electronic networking services aimed at multinational business customers. Carol Forrest, Scitor s marketing ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

AT THE KEY STROKE: The time is ripe for cutting a swathe through paperwork in favour of on-line...AT THE KEY STROKE: The time is ripe for cutting a swathe through paperwork in favour of on-line ... -based version with an identical content was created at the same time, and this has produced 3,500 on-line ... electronically and distributed as part of a product information CD-ROM about MQ. Doing MQ on-line ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

outside busy inner city tube stations and encourage people to take five minutes out of their day ...

Editorial: Business leaders in the spotlight

accountability and top executives are in the front line. The anecdotes supporting this theory are legion ... that s on the line. ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

participated in a Bramley and spoon race outside the Houses of Parliament on 7 February. An exclusive ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

-by-ball cricket commentary. As this is the only on-line information service to access the closed networks ... of the campaign, but says she has a number of presentations lined up with agencies including Grayling PR ...

CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop

was brave to put himself in the firing line. His attempt to persuade us that Thickhead really ...

MEDIA: Why even MacKenzie might not save the Mirror

in include a branding campaign and marketing. The real problems with the MacKenzie as saviour line ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

dislocated, fragmented society eventually affects the bottom line. Set up three years ago ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.