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RBS Insurance division to rebrand as Direct Line Group

RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege...to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ... -coloured corporate logo. The insurer is gearing up for life outside RBS, and recently hired former British Gas ... promoted Direct Line marketer Kerry Chilvers to the position of director of brand, customer and proposition ...

Agencies line up for global Pernod Ricard task

The company has contacted a number of network agencies and invited them to pitch for the business. The process is being run out of Pernod Ricard s Swedish headquarters, and covers the global advertising for all of Pernod Ricard s vodka brands outside the Absolut range, including Wyborowa, Luksusowa and Fris ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

outside Spain....that encouraged parents to have a sex life, using lines such as: Because dirty weekends should be more than ...

Waitrose to launch healthy food line

The range, which aims to highlight "nutrient-packed" food, marks the upmarket grocer's biggest sub-brand launch since value line Essential Waitrose in 2009, and will be made up of more than 270 products ... is the latest supermarket to launch a major food line. Last year, Asda overhauled its standard own ...

Agencies line up for Cafédirect account

back against supermarket own-label Fairtrade tea and coffee lines. The campaign, which mainly ...

Agencies line up for Jagermeister brief

Jagermeister, the German herbal liqueur popular as a mixer or a shot, is looking for an ad agency to promote the brand in the UK.

Agencies line up for PlayStation digital

Sony Computer Entertainment is conducting a review of its digital advertising business.

Agencies line up for Penguin Books

Penguin Books has approached media agencies ahead of a review of its £2 million UK media planning and buying business.

Agencies line up for Bollinger creative

Bollinger, the Champagne brand, is looking for an advertising agency to handle a new campaign.

Agencies line up for Freesat account

LONDON - Freesat has called a review of its UK advertising account, currently held by Farm.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.