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The Week: Digital reviews - Arla appoints Outside Line

Arla Foods has appointed Outside Line to the digital account for its Cravendale milk brand

The Week: Digital Reviews - Arla Foods picks agency

Arla Foods UK has appointed the independent digital agency Outside Line to handle online creative

Campaign promotion: The plannertarium campaign - It's great for 'outsiders'

of the speaker line-up in 2009 and it was his talk that particularly resonated with Walker. "A point Rory made ... planner nor a buyer, I was on the outside but I think it was a sensible thing to do. Ideas can start ...

OPINION: Wallpaper is on the right Line

Okay, so the phrase thinking outside the box may be more hackneyed than a black cab but, every...Okay, so the phrase thinking outside the box may be more hackneyed than a black cab but, every so often, someone proves that the term has a meaning and that original thought is still a priceless ... gave us Wallpaper, and his impressive commercial team have done it again with Line, their sports ...

The World: Beijing - Li Ning hires Bates to broaden appeal outside China

the brand's appeal outside of the domestic market....Bates will be responsible for developing an integrated brand and marketing communications strategy for selected international markets, which is thought to include Japan and India. The account will include design, activation and special-order programmes, along with more traditional above-the-line work ...

Mars looks outside roster for agency to work on new brand

Mars, the confectionery to petfoods giant, is looking outside its UK agency roster as it sounds...Mars, the confectionery to petfoods giant, is looking outside its UK agency roster as it sounds out creative hotshops about a top-secret launch. The meetings are being led by Frederique ... the Three Musketeers confectionery brand. In the UK, Unilever is working along similar lines ...

WORLD: ANALYSIS - Bakker thinks outside ads to tackle Dutch brand problems

developed an exclusive Salvation Army fashion line, made of used garments, sewed together to create new outfits, hence the name 50/50 for the line. This month the department store De Bijenkorf launches 50 ...

Media Perspective: With outside forces laying siege, adland needs to stand firm

or nurses, more appropriately in line with their enormous responsibilities. Love or loathe Ken and Boris ...

Saatchis lines up new chief executive

from outside the group to replace the veteran Ed Wax, who retires this summer....In a surprise move, Saatchi and Saatchi Advertising Worldwide has taken on a new chief executive from outside the group to replace the veteran Ed Wax, who retires this summer. Kevin Roberts, who has been a Saatchis client for more than 20 years, has been hired as a hands-on leader to weld ...

DIARY: CHI in front with 'picks' and O&M's an outsider leading 'turkey' stakes

-roughbred bound to battle all the way to the finishing line, and Wieden Kennedy, whose astonishing "cog ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.