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Arla Foods has appointed Outside Line to the digital account for its Lurpak brand after a six
Normal 0 Sheep in a field that runs parallel to the Gatwick Airport to Reading line have been dressed in branded jackets carrying the rail company's logo and latest offer. The unusual ads support a TV and more traditional outdoor campaign, which launched yesterday. The company hopes to roll ...
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege...to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ... -coloured corporate logo. The insurer is gearing up for life outside RBS, and recently hired former British Gas ... promoted Direct Line marketer Kerry Chilvers to the position of director of brand, customer and proposition ...
The 'Farmville' and 'Mafia Wars' maker is launching its own online destination, which will enable people to play its games outside Facebook. The move is to broaden the appeal of its games, which are largely played on Facebook, with a view to keeping more of the revenue from the "virtual goods" it sells ...
LONDON - Google is making 200 sales and marketing staff redundant, of which 100 will come from the US and the remaining 100 across the other countries in which Google operates.
LONDON - Ian Henderson, managing director and creative partner of Totem, reviews the Direct Line...be very few people in the UK who don't recognise the Direct Line phone icon and accomp-anying jingle ... into a blunter version of Edward Scissorhands) and lines that went out with vaudeville ('Would you kindly ... , the ad reveals Direct Line's concern with things called 'price-comparison sites', shown on some open ...
outside Spain....that encouraged parents to have a sex life, using lines such as: Because dirty weekends should be more than ...
The microwaveable range, which rolls out this month, is aimed at busy professionals with little time to prepare food, but who are keen to maintain a healthy diet. The products can be cooked from frozen. The Express line comprises four variants: baby carrots and green beans in a honey and mustard ...
to the two seasonal collections, autumn/winter and spring/summer, Global Brands Group is developing a line ...
The mobile operator's pursuit of a global brand strategy is fraught with challenges.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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