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Outside Line plans major expansion

LONDON - Digital marketing and creative agency Outside Line has received a £1.5m cash injection...s tech-savvy consumers. We are entering the most exciting period in Outside Line s history. Patrick ... , such as Outside Line, can deliver results beyond the large marketing services conglomerates who are yet to acquire ...

Outside the Box

Outside the Box...IMITATION is the highest form of flattery, but in the network economy there is a fine line between imitation and the copying of ideas, creative content and new processes that can spell commercial disaster for the innovators. Intellectual property rights are more important today than they have ever ...

In Brief

Thai edition of Topgear magazine, WhoHow survey reveals mobile users’ expectations, Outside Line.... Outside Line reshapes Thames' online site Digital media and marketing agency Outside Line, which ... integrated agency Tullo Marshall Warren as its below-the-line marketing agency. Shoot Monthly teams up ...

Outside the Box...On creating synergy with retailers

Outside the Box...On creating synergy with retailers...brand world is the line extension. When it is so difficult to establish brands in a cluttered world ...

Outside the Box...On Media Neutrality in 2003

Outside the Box...On Media Neutrality in 2003...MERRY Christmas and a neutral n ew y ear. Yes, I am well aware that neutrality is so last year, but I wanted to use this early 2003 opportunity to return to a personal belief that this will be the big year for that line extension to media neutrality which is "neutral marketing". It's a funny ...

Outside the Box...On the threat of advertising tax

-the-board five per cent on all spend on above-the-line advertising disseminated in Austria, payable by the media ...

Outside the Box: Why you need a business marriage counsellor

Outside the Box: Why you need a business marriage counsellor...organization and with a clear exit strategy, they pose little threat to the existing line managers and attract ...

Outside the Box: Men's titles will keep it up for a while longer

Outside the Box: Men's titles will keep it up for a while longer...James Carter: publishing director of FHM OVER the next few weeks, media pundits will, again, start to comment on the supposed demise of the men's magazine market, pretty much as they have done for the past two years in line with the ABC announcements. Such commentary, as ever ...

The media outsider

The media outsider...overseeing a bloody merger. It would have been tough for anyone, but as an outsider to the media industry ... together was to be tough. Particularly for a media outsider. Oh yes, and with an advertising recession ... outside the industry. “They take tremendous comfort from being the same as other people, being ...

Outside in Spain

Outside in Spain

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.