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Highlighting the Old Spice Fresh Collection, a line of deodorant, body spray and body wash, the new series of ads includes TV, print and digital executions all inspired by scents from some of the freshest places on earth like Cypress, Denali, Fiji, Matterhorn and Komodo. ...
The Old Spice launches a new spot in its campaign promoting its 'Fresh Collection', a line
The press ad, carries the familiar "should have gone to Specsavers" strap line, in the context of an MP who claimed 210 for the cost of his wife's spectacles. ...
The outdoor and online campaign uses Lego Star Wars characters to recreate famous scenes from the movie series, spinning iconic "negative" lines from the films into "positives", to celebrate the opening. ...
It tells the story of an ordinary-looking biscuit that, when broken in half, is hiding a chocolate centre. The ad ends with the line: "Special on the inside." The spot was written and art directed by Gregor Findlay and Kevin Colquhoun. It was illustrated by Paul Davis, and directed by Dom del Torto ...
In one case, the individuals featured hadn't seen each other for 20 years. The ad aims to show that, while Christmas is special for many reasons, spending it with loved ones is priceless. It ends with the line "there are some things money can't buy. For Christmas, there's Mastercard." ...
dancers, a move designed to help Clark s appeal to 35-year-old plus women. The ads end with the line ...
. It is supported by a print campaign and some digital activity. The pan-European below-the-line activity has been ...
a line-up of modern musicians. The campaign includes cinema, retail, press, outdoor, radio ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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