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. The 80-strong agency has picked Boston for its first office outside the UK, as many of the largest US...London-based internal communications agency Smythe Dorward Lambert is to open an office in the US. The 80-strong agency has picked Boston for its first office outside the UK, as many of the largest US management consultants are based there. It will initially service healthcare company Astra ...
for the first time to raise the profile of commercial radio inside and outside Parliament....The trade body representing commercial radio is looking to hire a public affairs consultancy for the first time to raise the profile of commercial radio inside and outside Parliament ... research and communications manager Rachell Fox. The decision to call in outside support now ...
outside Europe to follow....GENEVA: Reuters is about to appoint its first PR agency in Spain and will be seeking others outside Europe to follow. The move comes a month after the appointment of Marcus Ferrar ... the company restructured along operational, rather than regional, lines. He now reports to Jean ...
Reuters Media Group has appointed PurplePatch, its first outside agency since forming 18 months...Reuters Media Group has appointed PurplePatch, its first outside agency since forming 18 months ... its businesses on-line. Reuters Media Group is already a content provider for web pages ... , such as conferences, which would have on-line and off-line applications. Reuters Media Group said it provides ...
FRANKFURT - German airline Lufthansa has reorganised its press relations under Thomas Jachnow. It has been split into three with Jachnow taking responsibility for the newly-created press desk team, dealing with requests on a day-to-day basis. The other two divisions, Passage Airline and Group Finance...
was created by design agency Thru The Line....health food shops, appointed Wakefield-based Thru The Line to come up with a new packaging and logo ... of Thru The Line and designer of the packaging, said the agency brainstormed the brand personality ... The Line really got under our skin, understanding not only about us but our dedication to our products ...
. In the newly-created post, Corbett will oversee all PR, advertising and on-line and off-line marketing...CALIFORNIA: Hitachi America, which makes and markets consumer electronics, computer systems and semiconductors, has promoted PR director Gerard Corbett to general manager of corporate communications. In the newly-created post, Corbett will oversee all PR, advertising and on-line and off-line marketing ...
Europe s largest on-line recruitment site, taps.com, has appointed Miller/Shandwick Technologies...Europe s largest on-line recruitment site, taps.com, has appointed Miller/Shandwick Technologies on a media relations brief with a six-figure fee. This is the first time the site, which is one of a family of web-based brands published by Internet Appointments, has appointed an external ...
agency will spearhead a pounds 50 million campaign using PR, on-line marketing, and advertising...The European Central Bank has hired global communications agency Publicis to launch the single currency s notes and coins for the first wave of countries using the euro at the start of 2002. The Paris agency will spearhead a pounds 50 million campaign using PR, on-line marketing, and advertising ...
Marketers should view with some scepticism the 'insights' presented to them by research agencies.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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