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The campaign introduces a new strapline, "The people who give you extra", and will see the creation of a Halifax Community Choir, made up of more than 100 Halifax employees. Auditions for the choir were held across the UK, and the final line-up was filmed at the Round Chapel in East London ...
The Big Lunch, on Sunday 19 July 2009, is a national event designed to break down the walls of anonymity between British people. For one afternoon, every single person will be encouraged to decorate their street, prepare a meal, go outside and interact with their neighbours. It is hoped that the Big Lunch ...
Direct Line has launched a new campaign advertising its insurance products starring stars 'The
Mother worked with Hungry Man to scour the UK to find inspiring stories from real people to capture a true sense of what it means to the British public to save. The process took four weeks and involved researchers standing outside Post Offices all over the country, recruiting actual customers ...
The characters, voiced by comedian Alexander Armstrong and Mutual Friends actor Marc Warren, act as brand spokesmen for the new direct insurance offer from Zurich Connect. The duo represents the good value as well as the quality of the new product. The end line reads: A little price, a lot of cover. ...
Sydney, Australia to open its first branch outside the UK. The 12-strong office is headed by managing...August.One Communications, the consumer spin-off of hi-tech PR specialist Text 100, has selected Sydney, Australia to open its first branch outside the UK. The 12-strong office is headed by managing director Ava Lawler, formerly head of Text 100 in Australia. Lawler s post at Text 100 has been taken ...
Barclays is seeking outside candidates for the post of communications director for its flagship...Barclays is seeking outside candidates for the post of communications director for its flagship retail financial services division, the largest of the four divisions created in its recent restructure. Communications heads are already in place at the other three divisions but headhunters ...
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege...to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ... -coloured corporate logo. The insurer is gearing up for life outside RBS, and recently hired former British Gas ... promoted Direct Line marketer Kerry Chilvers to the position of director of brand, customer and proposition ...
sponsorships. It was no surprise that the only sponsorship outside London and of a predominantly local nature - the Direct Line Ladies Tennis Championships - came out bottom of the pile. I feel it is highly unfair to both Direct Line and the sport of tennis to compare a five-day long tournament ...
see Barclays return to the global financial front line....expansion into comms disciplines outside of the City. CEO Charles Watson described the change as subtle ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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