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Mini 'another day, another adventure' by WCRS&Co

The idents promote the Mini Coup and document a Coup driver in a series of offbeat passenger encounters. The work was created by Dave Cornmell and Jane Briers. It was directed by Pedro Romhanyi through Outsider. Post-production and audio was through Prime Focus. Anna Kilmurray, the advertising ...

Honda UK C4 Sponsorship 'alpaca' by Wieden + Kennedy London

was created by Hollie Newton and directed Jorn Threlfall through Outsider. ...

Honda 'RBG' by Wieden and Kennedy

. It is supported by a print campaign and some digital activity. The pan-European below-the-line activity has been ...

TFL 'true or false?' by M&C Saatchi

The ads are running in tube carriages and across London tube lines during TFL's extensive Investment Programme in London Underground, which includes regular line and stations closures for refurbishment work. Created by M C Saatchi, the ads aim to engage commuters with the history of the Tube. ...

Volkswagen 'efficiency idents' by DDB London

In line with the current 'VW efficiency' campaign, the idents feature entertaining scenarios based on the economical technologies, including the Direct Shift Gearbox and BlueMotion. The four 15-second idents characterise the efficient technologies of VW cars featuring the BlueMotion elephant who uses little fuel to go ...

VW 'lamp post' by BMP

line of famous spots for the brand.

Land Rover 'dry-cleaners' by RKCR/Y&R

In the ad, a couple continuously drop off their dirt-covered adventure clothes to the dry-cleaner to the bemusement of the owner, until he sees their Discovery 4 outside. It uses the line: "Been anywhere interesting lately?" The TV spot, which will be supported by print and digital display, was created ...

BMW Z4 'an expression of joy' by Dare

The agency has built an augmented reality application to support the above-the-line advertising for the new BMW Z4. To tie in with the TV spot, created by GSD M, which features a Z4 painting a work of art with its wheels, the online campaign enables users to paint trails with a virtual Z4 on their desk ...

My YouTube ad of the week: Kristof Fahy, William Hill

to, you get to see lots of the car, and there is no sign of that "joy" line that BMW has been using ...

Land Rover 'montage' by Rainey Kelly Campbell Roalfe/Y&R

Using photographic images, the campaign sees the landrover drive through someone's appartment, sailing over the fishtank and up the walls. The strap line: "Why get a car when you can get a Land Rover" closes the spot. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.