Helen Edwards on Branding: No clear line of insight
20 Oct 2010 | by Helen Edwards
Marketers should view with some scepticism the 'insights' presented to them by research agencies.
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Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
Listen to marketers, agency chiefs and, ahem, trade magazine editors, and you wouldn't think it possible. But, amid the economic doom and gloom, the year the Jeremiahs had written off as a non-starter turned out to be a positive one.
Agencies line up for Baxters ad account
09 Jul 2009 | by Matt Williams
LONDON - Baxters, the food manufacturer, is looking for an agency to handle its advertising account.
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.
JD Wetherspoon and Whitbread sign up to FSA healthy-eating initiative
05 Feb 2009 | by Gemma Charles
Standards Agency project aimed at helping people eat more healthily outside the home.
Helen Edwards joins Marketing
27 Apr 2010 | by Gareth Jones
Marketing magazine's line-up of expert columnists....connection with consumers. Edwards joins Marketing 's highly regarded line-up of columnists including ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
The lines between 'old' and new media are about to become blurred, with TV primed to sit
Focusadvertising picks-up Domino's and Wendy's in Dubai
25 Apr 2011 | by Ed Owen
Worldwide Partner's Dubai outfit Focusadvertising has picked-up the below-the-line accounts...Focusadvertising won in a three-way pitch against 3Points and JWT, with Focusadvertising winning the below-the-line and JWT the above-the-line business. The agency will drive brand appeal across the sector, using email, social media, posters, press ads, outdoor marketing material, and in-store display ...
Wall's to focus latest campaign on British eccentricty
05 Jul 2010 | by John Reynolds
Saatchi & Saatchi has launched its debut ad campaign for Wall's, which features the tag line
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
