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PBS, the UK channel from the US-based Public Broadcasting Service, has unveiled an above-the-line
The creative is formed of the 12 jurors eyes alongside the campaign line: "12 views, one verdict". The digital creative features the eyes eerily blinking at the viewer. The campaign launched at the beginning of November and will run for two weeks across out-of-home, digital, online and press. ...
The brand has lined up a host of British sporting for the campaign, created by 180 Amsterdam. The 60-second film includes stars such as tennis ace Andy Murray, rugby hero Jonny Wilkinson and Olympic gold medallist and cycling world champion Victoria Pendleton. ...
The above-the-line campaign includes a selection of 60-, 30-, 20- and six-second TV spots, as well as double- and single-page print ads. There will also be a series of three-minute short films, hosted on the brand s website . The campaign will run in Europe and Asia (Japan and South Korea). ...
Pinto and Becky Anderson, alongside lines such as "Richard. Your competitive advantage is my business ... of the executions uses the line: "Go beyond borders, wherever you are." Posters will form the backbone ...
The series of TV ads and online films, created by agency Biscuit, aim to deepen affinity with the brand by giving its Foxy character a life outside of Bingo. ...
The new technology behind the product means that the TVs using it will have brilliant, clear picture quality, something the advertising campaign centres around. Using and bringing to life the line ... of the brightly coloured, ball-covered streets around the "colour like no other" line. ...
was created by Hollie Newton and directed Jorn Threlfall through Outsider. ...
. The production company was Outsider, and post-production was by Ben Turner at The Mill. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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