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The campaign is a significant shift away from Dreams previous price-led approach and features a cross section of the nation settling down for the night in their Dreams bed. The ad closes with a Dreams employee turning off his bedside lamp with the end line "We won t sleep till everyone ...
Phillips is continuing its Parallel Lines campaign with the release of a 3D short film
The first ads in the campaign target a younger, female audience. The through-the-line campaign star Anna Crilly and Katy Wix (from the TV comedy Lead Balloon ). The ads were written by Claire Lambert and art directed by Paul Shearer. They were directed by Steve Bendelack through Hungry Man ...
/Y&R, showcasing new product lines and the new "only at your M&S" slogan....The ad is set to Michael Bubl 's 'It Had Better be Tonight' and will run during primetime programming. It features the usual line-up of models Dannii Minogue, VV Brown, Twiggy, Lisa Snowdon and Ana ... finishes with the line "only at your M S", coined in November to shift the retailer's focus back ...
The campaign, which breaks today attempts to position Argos as the ultimate retail experience to find value for money and convenience when shopping during the holiday period. There will also be through-the-line activity including radio, press, and online. ...
will introduce a number of new faces for the clothing ranges with only Twiggy remaining from the previous line up ...
The spot sees the stars dancing in various settings and showcasing the range of clothing available from party dresses to pyjamas. The end line is Don t Put a Foot Wrong This Christmas . The spot was directed by Vaughan Arnell through Serious Pictures. The creative team were Pip Bishop Chris Hodgkiss ...
for the campaign is featuring our new line 'Selfridges Presents'. ...
The integrated campaign aims to demonstrate the partnership of creativity and innovation within the Sony brand. The dot represents Sony, as the point where the two meet and work together to put the ideas into practice. The tag line was first used by the brand in Juan Cabral's directorial debut ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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