News Corp brings in ex-Y&R chief exec for global brand partnerships role
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
's deodorant brand Sure (known as Degree in the US and Rexona outside the UK and US). McLennan was chairman ...
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Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum
18 Apr 2012
. Sainsbury's new proposition, 'Live well for less', is more dynamic and inclusive than the line it dropped ... . You can steal a line, but if it's incongruent with the very DNA of the brand it is now meant ... and use Target's old line: 'Expect more, pay less'. Each week Forum questions members of The Marketing ...
As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
23 Mar 2012
the ranks without working outside the marketing remit. I was discussing this issue with Sherilyn Shackell ...
Cilla Snowball named new Advertising Association chairman
03 May 2012 | by Jeremy Lee
Group plc. Snowball said: "The AA has begun an important transformation, in line with the step ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Lewis, which sat just outside the top 20 last year, has climbed eight places to sit at 13, while Marks ...
Business: Gender pay gap sparks off debate
01 Mar 2012 | by John Owens
also prepared case studies and lined up spokespeople including high profile CMI Companions ... 17 per cent increase in calls to the membership line. High-profile female commentators ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
. Big TV buy? Add mobile," says Valoti. "Outside back cover in The Standard tonight? Imagine what mobile ... new peak shopping times outside of traditional desktop times, proving that it isn t simply ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
lines will be introduced, including low calorie and high fibre offerings. Key to this range ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
backwards when they go into an office, whereas their experience outside is much more streamlined, much more ...
One Child Policy 2.0: outlining the implications for marketers
16 Apr 2012 | by Jerry Clode
the family line. As a result, emotive campaigns about the nurturing role of a mother are "out" in China ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
