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THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?
10 Sep 1999 | by SIMON ELLERY
After 41 years, Oxo is ditching its use of the nuclear family image from its TV adverts...After 41 years, Oxo is ditching its use of the nuclear family image from its TV adverts HARRY MACAUSLAN, J Walter Thompson No, it looks a bit trite, obsolete and cliched. Adverts ... and the realisation that consumers are complicated beasts. I suspect Oxo s decision is more to do with changing ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
