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Premier Foods backs Great Little Ideas with social media push

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

Great Little Ideas was introduced in February 2010 to capitalise on the "cooking-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ...

The seven sins of content marketing

22 Feb 2012 | by David Benady

. Other questionable attempts include OXO's drive to encourage people to upload home-made versions ...

Premier Foods shifts focus of 'Great Little Ideas' campaign

25 Oct 2011 | by John Reynolds

The company recently announced plans to retain only Hovis, Mr Kipling, Ambrosia, Sharwoods, OXO, Loyd Grossman, Bisto and Batchelors. It will offload its remaining brands, including Angel Delight, Mother s Pride and Branston. As a result, its GLI campaign, which was launched in March 2010 to offer ...

Premier Foods takes Great Little Ideas online

13 Apr 2010 | by John Reynolds

running across brands such as Oxo, Loyd Grossman, Branston and Homepride....to encourage consumers to use its range of brands including Branston, Ambrosia, Homepride, Oxo, Loyd Grossman ...

Top five consumer trends in 2009

15 Dec 2009 | by Nicola Clark

as diverse as Peperami, OXO and Doritos leaned on consumers to come up with ideas for products ...

Advertising to the YouTube generation

25 Nov 2009 | by David Benady

; mso-bidi-language:#0400;} T-Mobile, OXO and Magners have added an online dimen sion ... 23m hits on its branded YouTube page. Meanwhile, the most popular of the finalists in The OXO Factor ... , marketing manager for OXO, believes The OXO Factor' campaign signals a fundamental shift in marketing ...

DIY advertising threatens the health of ad agencies

11 Sep 2009 | by Jennifer Whitehead

. Oxo took a slightly different approach by coming up with a script, but asking the public to shoot ...

The best of branded content

07 Jul 2006

House or Massive Attack on the roof of the Oxo Tower. Vodafone has also launched a larger event ...

The Work: New Campaigns - UK

29 Oct 2004

Editors Post-production: The Mill Audio post-production: Wave Exposure: National TV OXO - LIVEN UP MEALS The lowdown Abbott Mead Vickers BBDO is behind a new TV and radio campaign for Oxo ... to a bland roast chicken dinner and ends with a voiceover explaining that a sprinkling of chicken Oxo ...

CLOSE-UP: LIVE ISSUE/UPDATING ICONS - Revamping an icon can make more sense than a fresh start. How suddenly should you makeover the face of your brand?

21 Sep 2001 | by CAMILLA PALMER

and advertising history. While some icons, such as the Oxo family, get the chop after a long run, others ...

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