Search results for Oxo

Showing 1 - 10 of 10 results

Sort results by: date | relevance

Search filters:

By Channel

  • Ad campaign Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Channel

By Media

Premier Foods backs Great Little Ideas with social media push

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

Great Little Ideas was introduced in February 2010 to capitalise on the "cooking-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ...

Reality check - March 2012

26 Apr 2012 | by Campaign staff

's Gold 124 5 Oxo 0.77 boudoir' cucumber sandwiches ...

Private View: Nils Leonard and Hamish Pringle

12 Apr 2012

With work from Foster's, Magners, HSBC, Oxo, Visa and the GLA...., Oxo , rather than the agency forced to attempt to advertise this. Decent casting may sell a few tubes ... ? Not sure they're funny enough. Oxo uses the marketing strategy of innovation in packaging, which works ... and updated by using Skype for the dialogue. It builds on its "Oxo family" heritage by using a dad, not mum ...

Oxo 'video call' by Dare

19 Mar 2012

Premier Foods has launched a brand campaign for Oxo, bringing back the original Oxo family....Created by Dare, the first instalment of the Oxo family saga will launch on 19 March. With the return of Michael Redfern as the dad, the ad shows how times have changed since the family was first launched in 1983. ...

Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m

30 Jan 2012 | by Sara Kimberley

The company behind brands such as Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo, has doubled it marketing spend for 2012, and will launch its largest concentrated period of TV advertising. The investment is part of the company's commitment to being the "best in British Food ...

The Annual 2011: Top 10 worst celebrity ads

19 Dec 2011

of the best-loved ad campaigns of all time (the Oxo ads, for the three of you who don't know) to appearing ...

The History of Advertising 25 - The Oxo family

27 Oct 2011 | by John Tylee

-class Britain during the latter half of the 20th century than the Oxo campaign....To most people, that means the Oxo family - the main characters in a soap opera centred around the delights of steaming Oxo gravy that ran for 16 years from 1983. In fact, there were two Oxo families ... , Philip, happy with Oxo's nine good ingredients that "give a meal man appeal". Both campaigns provided ...

Premier Foods shifts focus of 'Great Little Ideas' campaign

25 Oct 2011 | by John Reynolds

The company recently announced plans to retain only Hovis, Mr Kipling, Ambrosia, Sharwoods, OXO, Loyd Grossman, Bisto and Batchelors. It will offload its remaining brands, including Angel Delight, Mother s Pride and Branston. As a result, its GLI campaign, which was launched in March 2010 to offer ...

Premier Foods axes stars to focus on recipes in ads

11 Jan 2011 | by John Reynolds

The Great Little Ideas initiative is intended to encourage consumers to use Premier Foods' range of brands, which includes OXO, Sharwood's, Loyd Grossman, Branston, Ambrosia and Hartley's, when cooking ... manager Terry Venables and former OXO 'mum' Linda Bellingham. A series of 'Winter Meals Made Easy' ads ...

Creativity in numbers

27 Apr 2010 | by David Tiltman

campaign for OXO built around user-generated content, the approach could allow Unilever to focus its investment on media buys. For example, OXO, he says, was able to secure high-profile slots around The X ...

 

Additional Information

Campaign Jobs

More Jobs


Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

Part of the Republic Group