Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
( ) Boots Mother/OMD UK 40 4= ( ) OXO Dare/Starcom 39 4 ...
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Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
regularly test ads. This month, we assessed work for: Oxo - the new squeezable variant, as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ... ? Taking Oxo first, we see that engagement builds well early in the ad, through the introduction ...
Premier Foods vows to double spend behind 'power brands'
17 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Chief executive Michael Clarke is attempting to transform the struggling company by focusing on what he described in October as its "power brands" Hovis, Ambrosia, Mr Kipling, Sharwood's, Lloyd Grossman, Bisto, Oxo and Batchelors. Six of the brands will return to TV advertising this quarter ...
Premier Foods to mirror Kraft and focus on 'Power Brands'
07 Oct 2011 | by John Reynolds
expectations". Hovis, Mr Kipling, Ambrosia, Sharwoods, Oxo, Loyd Grossman, Bisto, and Batchelors ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
45-50 40-45 14 6 Sharwood's 40-45 40-45 6 7 OXO 40-45 35-40 13 8 Old ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
