Think BR: London 2012 - less desirable than an Oxo cube?
02 Mar 2012 | by Simon Clough
. It is the 209 th most desirable brand in the UK - below Oxo at 179, Anadin at 187 and KFC at 199. So ...
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Oxo 'video call' by Dare
19 Mar 2012
Premier Foods has launched a brand campaign for Oxo, bringing back the original Oxo family....Created by Dare, the first instalment of the Oxo family saga will launch on 19 March. With the return of Michael Redfern as the dad, the ad shows how times have changed since the family was first launched in 1983. ...
The History of Advertising 25 - The Oxo family
27 Oct 2011 | by John Tylee
-class Britain during the latter half of the 20th century than the Oxo campaign....To most people, that means the Oxo family - the main characters in a soap opera centred around the delights of steaming Oxo gravy that ran for 16 years from 1983. In fact, there were two Oxo families ... , Philip, happy with Oxo's nine good ingredients that "give a meal man appeal". Both campaigns provided ...
Brand in the news - OXO
11 Aug 2009 | by Guy Douglass, Managing director, flb
OXO's sponsorship of the show is inspired. Families no longer gather around the dining table on a regular basis, but in the winter they all gather round the telly to laugh, cry and argue. OXO is a tiny ... and feel are a good fit with The X Factor, while OXO is a distillation of good old British family values. ...
The Week: Advertising news - MCBD hunts new Oxo family
07 Aug 2009
Miles Calcraft Briginshaw Duffy has kicked off a search for a new Oxo family, ten years after Linda...The agency has devised a campaign to seek out a family to represent the Oxo brand through an X Factor-style competition called "The Oxo Factor". Based around the website www.oxofactor.com, the competition requires families to make their own Oxo ad using a predetermined script. ...
Oxo launches X-shaped cube ahead of X Factor marketing drive
03 Aug 2009 | by Gemma Charles
LONDON - Premier Foods is relaunching its Oxo stock cube in an 'X' shape in a bid to enhance its...The launch of the X-shaped cube will be backed by a new pack design and a 2m marketing campaign. This will be themed around the X Factor, asking the question: Has your family got the Oxo Factor?' Running across ... Oxo for a chance of winning a 10k prize. Consumers will be able to download the script, upload ...
Premier Foods launches "X-Factor" search for new Oxo family
03 Aug 2009
LONDON - Miles Calcraft Briginshaw Duffy has kicked off a search for a new Oxo family, ten years...The agency has devised a campaign to seek out a family to represent the Oxo brand through an X-Factor -style competition called "The Oxo Factor". Built around a website , the competition requires families to make their own Oxo ad using a predetermined script. The site features films from fictional directors ...
Firefly 1, 'beetle' 0 in Oxo Tower incident
10 Nov 2006
an unsavoury episode last week at the Oxo Tower Brasserie.
Publicis picks up £5m Oxo business
22 Sep 2006 | by Noel Bussey
Publicis has picked up Premier Foods' £5 million Oxo account without a pitch...., it is unclear whether it will use the iconic Oxo family format that made the product famous in the 80s and 90s. The brand's most famous ads starred Lynda Bellingham as the matriarch of an archetypal British family. Oxo ...
Premier Foods acquires iconic Oxo brand as part of £450m deal
12 Jul 2006 | by by Daniel Farey-Jones
LONDON - Premier Foods is to take control of brands such as Oxo and Batchelors after agreeing...for Oxo, Homepride and Campbells, and Delaney Lund Knox Warren Partners for Batchelors Cup A Soup ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
