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Measuring emotional engagement through biometrics

regularly test ads. This month, we assessed work for: Oxo - the new squeezable variant, as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ... ? Taking Oxo first, we see that engagement builds well early in the ad, through the introduction ...

Think BR: London 2012 - less desirable than an Oxo cube?

. It is the 209 th most desirable brand in the UK - below Oxo at 179, Anadin at 187 and KFC at 199. So ...

DIY advertising threatens the health of ad agencies

. Oxo took a slightly different approach by coming up with a script, but asking the public to shoot ...

Blow for Gordon Ramsay as he loses top spot to Wareing

was named best for romance ahead of Andrew Edmunds, Bleeding Heart and Chez Bruce. The Oxo Tower failed ... 3. Bleeding Heart 4. Chez Bruce 5. Clos Maggiore Most Overpriced 1. Oxo Tower 2. Cipriani 3. Gordon Ramsay 4. Gordon Ramsay at Claridges 5. The River Cafe Most Disappointing Cooking 1. Oxo ...

Millward Brown promotes Pincott to chairman

Saatchi and on the client side at Brooke Bond Oxo before it was acquired by Unilever. Campbell said ...

Premier Foods drops three incumbents from shortlist

British brands including Hovis, Mr Kipling, Batchelors, Quorn, Sharwood s, Oxo, Loyd Grossman, Ambrosia ...

Starcom beats incumbents to take £15m Premier task

, while Publicis handles Oxo. RHM's Hovis brands use DDB London, while McCann Erickson works on Manor ...

Premier Foods buys Mr Kipling owner RHM for £1.2bn

The deal will create the UK's largest food firm, worth around £2.5bn, and link RHM's brands with Premier's already extensive portfolio of well-known British food brands such as Oxo, Branston, Crosse Blackwell and Ambrosia. Premier said that it will pay one new share and 83.2p in cash for each RHM share ...

Smash Martians named top food ad in BBC Good Food poll

series and the Oxo Family series, the Ambassador's Ferrero Rocher ads and Kit Kat' "have a break, have a ... Heinz" 5. Bisto Kids series 6. Oxo Family series 7. Cornetto "just one Cornetto" 8. Milk Tray "burglar ...

Brands from the 70s make a comeback at the checkout

in the UK for £460m including Oxo, Batchelors and Fray Bentos. If you have an opinion on this or any other ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.