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The agency, which works on Premier Foods brands including Hovis and Oxo as well as on ad projects for Cup-a-Soup, has renamed the 42 instant soup products to fit with the demographic that each is targeting. New names developed by MCBD for the range include one for the brand's 99 per cent fat ...
Miles Calcraft Briginshaw Duffy has kicked off a search for a new Oxo family, ten years after Linda...The agency has devised a campaign to seek out a family to represent the Oxo brand through an X Factor-style competition called "The Oxo Factor". Based around the website www.oxofactor.com, the competition requires families to make their own Oxo ad using a predetermined script. ...
, along with those hands of "hands that do dishes" fame, and so was the doyenne of TV mums, Katy, the Oxo ... . JWT people, flush from their success of the last edit of a "Katy (Oxo) husband's bought the boss home ...
recent years. The company acquired Campbell's in 2006, adding the Oxo, Batchelors and Homepride brands ...
's, Lever Brothers, Mr Kipling, NatWest, Oxo, RHM, St Ivel, Schweppes, TSB; and wrote and published classic ...
included scooping the Premier Foods brands Quorn and Oxo, picking up Yeo Valley, extending the Post Office ...
G Gandolfi, Steve Job: Editor/founder, Cut Run. Company: Cut Run, London New York, Los Angeles. Work tel: +44 (0)20 7432 9696. Born: 14 October 1965. Family: Wife Jessica and twin children Samuel and Amelia, aged 14 months. Career history: Started running at Malcom Bristow Sound Studios...
accounts to get his teeth into following the Oxo and Quorn wins. Made some brave moves in celebrity ...
Beans, out of DLKW and into CHI without a pitch. In September, the food giant moved Oxo, another brand ...
, out of DLKW and into CHI without a pitch. In September, the food giant moved Oxo, another brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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