Reality check - March 2012
26 Apr 2012 | by Campaign staff
's Gold 124 5 Oxo 0.77 boudoir' cucumber sandwiches ...
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New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
Oxo, Ambrosia and Mr Kipling. McCann took Batchelors and Loyd Grossman and retained Bisto and Sharwood's. ...
Premier Foods consolidates brands into JWT and McCann
16 Mar 2012 | by Daniel Farey-Jones
JWT has picked up the accounts for Hovis, Oxo and Ambrosia from Dare and Mr Kipling from 101. McCann London has taken Batchelors and Loyd Grossman from Dare and has retained Bisto and Sharwoods. There was no pitch and the company had not previously worked with JWT, according to a Premier Foods spokeswoman ...
Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m
30 Jan 2012 | by Sara Kimberley
The company behind brands such as Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo, has doubled it marketing spend for 2012, and will launch its largest concentrated period of TV advertising. The investment is part of the company's commitment to being the "best in British Food ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
of the best-loved ad campaigns of all time (the Oxo ads, for the three of you who don't know) to appearing ...
The History of Advertising 25 - The Oxo family
27 Oct 2011 | by John Tylee
-class Britain during the latter half of the 20th century than the Oxo campaign....To most people, that means the Oxo family - the main characters in a soap opera centred around the delights of steaming Oxo gravy that ran for 16 years from 1983. In fact, there were two Oxo families ... , Philip, happy with Oxo's nine good ingredients that "give a meal man appeal". Both campaigns provided ...
CST The Gate appoints Russell Wailes as creative director
17 Jun 2011 | by Sara Kimberley
, Oxo, Gartmore and Kit Kat. Wailes said: "CST The Gate is in a really exciting position right now ...
Ambrosia to sponsor Ant and Dec's ITV show
26 Jan 2011 | by Sarah Shearman
range of brands, including Ambrosia, Oxo and Sharwood's. Last week, the food company backed ...
Allen Thomas remembered
01 Jul 2010 | by Campaign staff
Kat, Black Magic, Bacardi, Cockburns, BT, British Rail, Winston Cigarettes, the Oxo family and Persil ...
Lauded JWT worldwide creative director Allen Thomas dies
25 Jun 2010 | by Anne Cassidy
During his time at JWT, Allen presided over some of the agency s most iconic work for Polo, KitKat, Black Magic, Bacardi, Cockburns, BT, British Rail, Oxo and Persil. Allen joined JWT in 1966 as a copywriter and in 1979 he left for three years to join Davidson Pearce as creative director. He returned ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
