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campaign for OXO built around user-generated content, the approach could allow Unilever to focus its investment on media buys. For example, OXO, he says, was able to secure high-profile slots around The X ...
OXO's sponsorship of the show is inspired. Families no longer gather around the dining table on a regular basis, but in the winter they all gather round the telly to laugh, cry and argue. OXO is a tiny ... and feel are a good fit with The X Factor, while OXO is a distillation of good old British family values. ...
of private-label jams in the UK. Next up on the Premier chopping block could be OXO, sales of which have declined significantly. The addition of market leader Bisto, which has six times the sales of OXO ...
was Susan Wall of the London Stock Exchange, who correctly identified Oxo. ...
45-50 40-45 14 6 Sharwood's 40-45 40-45 6 7 OXO 40-45 35-40 13 8 Old ...
/Carat 35 15= (-) OXO Publicis/Mediavest 35 18 (-) Fairy Pure ...
to be in the mould of Angelina Jolie or Madonna as the more traditional OXO mum. There is also a growing acceptance ...
that are as likely to be in the mould of Angelina Jolie or Madonna as the more traditional OXO mum. There is also a ...
, Sharwood s, Oxo, Loyd Grossman, Ambrosia, Bisto and Branston. The pitch, which has been extended to a ...
, is responsible for 800m-worth of business across five units, including brands such as OXO, Bisto, Ambrosia ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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