Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
as diverse as Peperami, OXO and Doritos leaned on consumers to come up with ideas for products ...
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Premier Foods declares war on own-label goods
23 Feb 2010 | by Joe Thomas
The company is aiming to capitalise on the "cooking from scratch" trend by encouraging consumers to use brands such as Bisto, OXO and Sharwood's in recipes. The Great Little Ideas strategy, created with ad agency MCBD, will be backed by a TV campaign that breaks in April. The ads will feature 16 Premier ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
jostled to show consumers they were 'one of us'. From T-Mobile's much-imitated flash mob campaign to OXO's more homespun 'OXO Factor' ads, brands sought to position themselves firmly on the side of the consumer ...
Advertising to the YouTube generation
25 Nov 2009 | by David Benady
; mso-bidi-language:#0400;} T-Mobile, OXO and Magners have added an online dimen sion ... 23m hits on its branded YouTube page. Meanwhile, the most popular of the finalists in The OXO Factor ... , marketing manager for OXO, believes The OXO Factor' campaign signals a fundamental shift in marketing ...
Field marketing comes into its own in the recession
10 Nov 2009 | by David Benady
. These include the recently launched X-shaped OXO Cubes and Bisto Pour Overs, a range of microwaveable gravy ...
Adwatch Review: The Co-operative
29 Sep 2009
, and the mother absent, it has a whiff of OXO family' archetype about it. The Scottish accent of actor John ...
DIY advertising threatens the health of ad agencies
11 Sep 2009 | by Jennifer Whitehead
. Oxo took a slightly different approach by coming up with a script, but asking the public to shoot ...
MCBD to reinvent Cup-a-Soup brand
03 Sep 2009 | by Matt Williams
The agency, which works on Premier Foods brands including Hovis and Oxo as well as on ad projects for Cup-a-Soup, has renamed the 42 instant soup products to fit with the demographic that each is targeting. New names developed by MCBD for the range include one for the brand's 99 per cent fat ...
Insiders' Guide: 7Squared commercial team
02 Sep 2009 | by Staff
of our office, next door to the Oxo Tower on the South Bank. Advice to graduates? Demonstrate your ...
Brand in the news - OXO
11 Aug 2009 | by Guy Douglass, Managing director, flb
OXO's sponsorship of the show is inspired. Families no longer gather around the dining table on a regular basis, but in the winter they all gather round the telly to laugh, cry and argue. OXO is a tiny ... and feel are a good fit with The X Factor, while OXO is a distillation of good old British family values. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
