The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
of the best-loved ad campaigns of all time (the Oxo ads, for the three of you who don't know) to appearing ...
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Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
regularly test ads. This month, we assessed work for: Oxo - the new squeezable variant, as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ... ? Taking Oxo first, we see that engagement builds well early in the ad, through the introduction ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
campaign for OXO built around user-generated content, the approach could allow Unilever to focus its investment on media buys. For example, OXO, he says, was able to secure high-profile slots around The X ...
Premier Foods declares war on own-label goods
23 Feb 2010 | by Joe Thomas
The company is aiming to capitalise on the "cooking from scratch" trend by encouraging consumers to use brands such as Bisto, OXO and Sharwood's in recipes. The Great Little Ideas strategy, created with ad agency MCBD, will be backed by a TV campaign that breaks in April. The ads will feature 16 Premier ...
Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
as diverse as Peperami, OXO and Doritos leaned on consumers to come up with ideas for products ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
45-50 40-45 14 6 Sharwood's 40-45 40-45 6 7 OXO 40-45 35-40 13 8 Old ...
Premier Foods reviews £2.5m agency roster
18 Jan 2008 | by Gemma O'Reilly
The company behind Ambrosia, Branston, Hovis and Oxo plans to appoint three agencies by March. A shortlist has yet to be drawn up. The review has been triggered by Premier Foods' £1.2bn acquisition of rival food company RHM which began in March last year. A spokesman for Premier Foods confirmed that a ...
Thoroughly modern mothers
23 Oct 2007 | by Jane Bainbridge
that are as likely to be in the mould of Angelina Jolie or Madonna as the more traditional OXO mum. There is also a ...
Premier Foods reviews £26m advertising account
11 Sep 2007 | by Bill Britt
, Sharwood s, Oxo, Loyd Grossman, Ambrosia, Bisto and Branston. The pitch, which has been extended to a ...
Marketing's Power 100: 51-100
30 May 2007 | by Staff
, is responsible for 800m-worth of business across five units, including brands such as OXO, Bisto, Ambrosia ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
