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Biggest brands: Top 10 brands by product category 2008

45-50 40-45 14 6 Sharwood's 40-45 40-45 6 7 OXO 40-45 35-40 13 8 Old ...

Premier Foods reviews £2.5m agency roster

The company behind Ambrosia, Branston, Hovis and Oxo plans to appoint three agencies by March. A shortlist has yet to be drawn up. The review has been triggered by Premier Foods 1.2bn acquisition of rival food company RHM which began in March last year. A spokesman for Premier Foods confirmed that a ...

Scottish Widows moves £15m work out of Naked

including Homepride, OXO, V8 and its eponymous soup, when he was the company's marketing director in 2002 ...

Scottish Widows moves £15m work out of Naked

including Homepride, OXO, V8 and its eponymous soup, when he was the company's marketing director in 2002 ...

CLOSE-UP: LIVE ISSUE/PRUDENTIAL - Will Prudential's new TV spot remind people to save more?

One of the most hazardous tasks TV advertising can attempt to perform is the modernisation of a long-established, nationally treasured brand. The new Oxo family and the now-abandoned younger version of Captain Birdseye are shining examples of how wrong it can go. So it is both a relief and a ...

PRIVATE VIEW

-loving public instead. Is this the end of the Oxo family as we know it? I fear so. OK, so it hasn ... campaign like this. Let s hope the next Oxo campaign we see is as famous as the last one ... den Bergh Foods Project: Oxo Client: Duncan Moir, marketing manager Brief: The most emotive ...

ANALYSIS: Will NatWest lose the plot? - NatWest is about to unveil new ads which do not feature the Canning family. Amanda Richards asks whether abandoning its commitment to this long-term campaign signals a lack of confidence in the bank’s future

hanging over a family that was supposed to ape the success of the characters in the Oxo and Nescafe ads ...

ADVERTISING & PROMOTION: Women ‘fed up’ with sexist ads

------------------------------------------------------------------------ In Diet Coke - a hunky builder strips off to drink a can. Oxo - humour and older woman. Peugeot 106 ...

ADVERTISING: BRIEFS

Families valued Visa is following Oxo s example with the creation of the Visa Family: mum, dad, two kids and a dog. They will star in a new series of TV commercials under the strapline Visa - making life easier . The campaign is through Saatchi s 3-0 victory over Leeds United for the Coca ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.