23 Sep 2008
| by Jane Simms
45-50 40-45 14 6 Sharwood's 40-45 40-45 6 7 OXO 40-45 35-40 13 8 Old ...
17 Jan 2008
| by Gemma O'Reilly
The company behind Ambrosia, Branston, Hovis and Oxo plans to appoint three agencies by March. A shortlist has yet to be drawn up. The review has been triggered by Premier Foods 1.2bn acquisition of rival food company RHM which began in March last year. A spokesman for Premier Foods confirmed that a ...
12 Apr 2006
| by Joanna Bowery
including Homepride, OXO, V8 and
its eponymous soup, when he was the company's marketing director in
2002 ...
11 Apr 2006
| by by Joanna Bowery
including Homepride, OXO, V8 and its eponymous soup, when he was the company's marketing director in 2002 ...
04 Oct 2002
| by GLEN MUTEL
One of the most hazardous tasks TV advertising can attempt to perform is the modernisation of a long-established, nationally treasured brand.
The new Oxo family and the now-abandoned younger version of Captain Birdseye are shining examples of how wrong it can go.
So it is both a relief and a ...
17 Sep 1999
| by ROBERT CAMPBELL
-loving public instead.
Is this the end of the Oxo family as we know it?
I fear so. OK, so it hasn ...
campaign like this. Let s hope the next Oxo campaign
we see is as famous as the last one ...
den Bergh Foods
Project: Oxo
Client: Duncan Moir, marketing manager
Brief: The most emotive ...
11 Dec 1997
| by STEPHEN CARTER
hanging over a family that was supposed to ape the success of the
characters in the Oxo and Nescafe ads ...
28 Nov 1996
| by SHARON MARSHALL
------------------------------------------------------------------------
In
Diet Coke - a hunky builder strips off to drink a can.
Oxo - humour and older woman.
Peugeot 106 ...
28 Mar 1996
Families valued
Visa is following Oxo s example with the creation of the Visa Family:
mum, dad, two kids and a dog. They will star in a new series of TV
commercials under the strapline Visa - making life easier . The
campaign is through Saatchi s 3-0 victory over Leeds United for the
Coca ...